DUB FX — International Artist · EPK & Social

I didn't just listen.

I felt it.

This is how I choose the artists I work with.

I wait for Songkick to tell me who's coming to London.

And I reach out.

Creative Concept

He replied,

I grab my computer, connect to his world, and start gathering ideas and

creating moodboards for the mini-movie,

thinking about the vibe I want it to have,

and exploring how to bring his universe to life through angles, colours, light,

movement, sound, rhythm, and

all the small details that will capture

his essence as an artist.

THE CONCEPT : For Dub FX, it all lived in three layers:

An intimate conversation with himTHE HEART

Two humans, one camera, a conversation, and a doorway straight into his mind.

The raw backstage momentsTHE RAW

The moments no one else sees.

Messy, human, unfiltered. I want to

catch the parts that never make it to Instagram.

The performance on stageTHE FIRE

His talent at full power.

His presence, his focus, his energy.

The part I want the world to feel.

Direction & Shoot

Everything's ready.

(beat)

Going with my team to meet Dub FX and his team,

Catching some soundcheck.

This is my favourite part.

Not the filming.

Not even the performance.

But the access.

To how an artist thinks.

Feels.

Sees the world.

And then the edit begins.

Where everything becomes form.

Intentional.

Layered.

Alive.

Impact

And when these layers come together…

Something shifts.

The artist is no longer a moment.

They become a world.

(beat)