DUB FX
International Artist · EPK & Social · 2025
I first heard DUB FX in a crowd and couldn't explain what was happening. That's the film I wanted to make — something that captured why his music makes people stop, look at each other, and feel something together. We shot across three cities in ten days. Every frame was about connection, not spectacle.
The brief
DUB FX has a sound that makes a crowd of strangers feel like one. The challenge was to capture that feeling on film — something for press, EPK, and social that wasn't a performance video, but an emotional portrait.
What we delivered
- One cinematic artist film, shot across three cities
- Social trailer that became the brand's best-performing post
- EPK-ready cut for press, booking, and partnerships
I first heard DUB FX in a crowd and couldn't explain what was happening — only that everyone around me felt it too. That's the film I wanted to make. Not a music video. A portrait of why his music makes people stop, look at each other, and feel something together.
We shot across three cities in ten days. Every frame was built around connection, not spectacle — the faces in the crowd as much as the artist on stage.
When the trailer went out, it outperformed the brand's best-ever organic post on every meaningful engagement metric — with 34% fewer views. Proof, in numbers, that depth beats reach.
The numbers
+494%
Comments
+750%
Reposts
+107%
Engagement rate
−34%
Views
Behind the scenes
Live — the crowd & the connection 
Setting up — day one 
Finding the light 
The moment before the moment
Depth beats reach. One cinematic piece outperformed years of their best organic content — with fewer views.
